The Chevrolet Beat was unveiled at the 2007 New York International Auto Show alongside two other concept vehicles, the Trax and the Groove. The Beat is a front-drive, three-door hatchback concept, derived from the Daewoo Kalos. It was built in India, and designed by GM Daewoo in South Korea. It is powered by a 1.2 L turbocharged gasoline engine mated to an automatic transmission. The Beat concept sports a Vertigo Green exterior paint job with the same hue carried over to parts of the interior. Its profile is high at the rear and tapering down evenly to the front of the grille. Headlights that appear to extend all the way from the base of the grille to the base of the windshield are LED-type. Oversize 17 inch wheels barely hide the matching green paint of disc brakes. Twin taillights that extend upward to the back-up lights are also LED’s.
In early 2007, GM conducted a poll testing the relative popularity of the Beat, Trax and Groove concepts on a Chevrolet website, with the Beat receiving nearly 50% of the vote, which ultimately determined the car making it into production. This car was designed to appeal to young car buyers in urban markets, infusing the energy, diversity and excitement of urban life into a car that would deliver good-looking fun, fuel economy and value.
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